This week’s #CampusChat with @socialassurity (Alan Katzman) was a huge success. So much so, we were actually trending!
In case you missed some tweets or were unable to attend, here’s a recap of Alan’s Q&A, along with the best takeaway tweets from #CampusChat on Storify.
Q1 What’s an online presence?
A1 The searchable and discoverable elements of your online activities whether personal or professional
A1 What one chooses to publish about themselves when posting to social media reflects upon their character
A1 Your online presence is like an indelible reflecting pool where people will look to learn more about you
Q2 What are the most popular social media used by the college-bound, parents and colleges?
A2 College-bound students are on Facebook, Instagram, Snapchat, Twitter, Tumblr, Vine, YouTube and messaging apps
A2 Parents are on the Big 3: Facebook, Twitter and LinkedIn. While many like Pinterest, Google+ and Reddit
A2 Colleges are mainly on Facebook, LinkedIn, Instagram, Twitter and YouTube. Some now use Snapchat and Vine
Q3 What are some unintended consequences of social media activity?
A3 Sophomoric, edgy posts intended to gain likes, followers & shares, create a record antithetical to college admissions
A3 What surprises many teens is realizing how far removed their social media persona is from who they truly are
A3 Using hashtags and keywords that attract the attention of colleges and staff. Very much a double edged sword
Q4 How long does a digital foot print last and can it be changed?
A4 Safe to assume all online postings are permanent and discoverable by anyone with an interest in finding you
A4 Digital footprints are indelible but can evolve and transform over time.
A4 Students can counter older posts by showcasing their activities, interests and academic successes
Q5 How may a good online presence help the college-bound?
A5 Many colleges are now proactively searching social media to identify and recruit talented students
A5 Many students turned down by elite colleges “are indistinguishable from those who get in.” Enter social media
A5 A balanced social media presence uses words and images to stand out from other well-qualified applicants.
Q6 How may an online presence hurt the college-bound?
A6 Social media provides a window to assess the applicant’s transparency, credibility, maturity, genuineness and likeability
A6 Hateful, violent and aggressive speech even if just song lyrics may pose a perceived threat to campus safety.
A6 Contradictions between info on social media and what’s presented on the college application. #Credibility
Q7 What is the parent role regarding their child’s online presence?
A7 Parents should ask not what their teens are doing online but rather what they are not doing online.
A7 Parents should work with their teen to unlock the positive powers of social media by building a balanced online presence.
A7 Remember admissions officers are not looking for reasons to reject applicants. Social media can impress them
Q8 What may students do to enhance their online presence?
A8 LinkedIn University Pages are a great place to start. Build a profile, engage with faculty, staff and alumni
A8 Google+ provides a venue for students to tell their own story, with social links and ranks high in Google Search
A8 BLOG! Writing about passions, activities and interests adds authenticity and credibility to the college application
Q9 How may students best use their social media for college prep
A9 Proactively engage with colleges on Instagram, Facebook, Twitter & LinkedIn so they can get to know you thru social media
A9 Photos of students having fun holding red solo cups will likely be tolerated by most colleges…but don’t overdo it
A9 Becoming totally transparent on social media is liberating. Hiding or using an alias will raise red flags
Q10 What 3 things do you want to leave us with tonight?
A10 Teens should be encouraged not to be shy about posting their accomplishments. College admissions remain ultra-competitive
A10 Thoughtful profiles can demonstrate skills, interests and activities better than any college essay or personal statement.
A10 Managing social media to authentically reflect your character, skills and attributes is an essential life skill.